I’m sure everyone knows these really bad looking posters advertising some big time event in your town. Mostly they are sponsored by big brands, speak about sensational stuff that actually just bores you to death. Even worse are the looks of these ads.
A recent example here in Berlin is a concert called “Die neuen Deutschpoeten” or “the new German poets”. It is sponsored by public broadcaster Radio Fritz – for the younger audience. So when a radio announces a show like that, especially a mainstream format radio, it raises some eyebrows. And the line-up is indeed catering for a mainstream audience. Fair enough, that’s their job right? To attract a lot of listeners and get fans to fill a venue. Continue reading Talking Pop: Die neuen Deutschpoeten – A different view on the “new Germans”